Bring Good Fortune Home with the "Hidariuma" Lucky Horse Charm
"Hidariuma" (left-facing horse) has long been cherished as a talisman of good luck because reversing the character for "uma" can be read as "mau," which evokes "dancing"—a celebratory dance that invites good fortune.
In particular, in Tendo City, Yamagata Prefecture, it is prized as a gift for new homes, store openings, and wishes for thriving business.
Also, the mirrored form of the character for "horse" is said to suggest "umaku (going well)," making it beloved as a symbol that attracts good luck.
Born in Tendo, a renowned center for shogi piece production, the "Hidariuma" is a locally unique good-luck piece that embodies regional tradition and craftsmen's skill.
The Reiwa Hidariuma Is Not Your Ordinary Charm!
Hidariuma Neo reimagines the nostalgic retro Hidariuma you might remember from your grandfather's home in a colorful, pop style.
Its cute mini size makes it easy to display on a desk, shelf, or any small spot.
Placed in the entrance or living room, it naturally invites good energy; in a home office or study, it provides a visual boost to focus and drive for success.
Although a lucky charm motif, the Hidariuma ornament also conveys the beauty of Japanese tradition, making it an ideal gift for new home celebrations, business openings, coming-of-age gifts, promotions, and other life milestones.
Sato Kogei－The Hallmark of Lucky Folk Crafts
Hidariuma are produced in Tendo City, Yamagata Prefecture, a woodworking center famous for shogi pieces, furniture, and other wooden crafts.
Hidariuma is one of the traditional crafts born in Tendo. During Japan's Showa period of rapid economic growth, it became so ubiquitous that it wouldn't be an exaggeration to say almost every household had one—truly an iconic lucky charm. 
[Product Specifications]
Size：Height approx. 110 x Width 100 x Depth 30 (mm)
Color：Pink · Green· Purple
Material：Paperwood
*Made from colored paper layers and laminated wood, featuring a beautiful wood end grain.
[Handling Precautions]
・Prolonged exposure to direct sunlight or hot air from heaters may cause fading, cracking, or warping.
・Dropping or applying strong impact may cause damage.
[Manufacturer]
Sato Kogei Co., Ltd. (Tendo City, Yamagata Prefecture)
