Traditional Patterns and Artisan Techniques Interwoven, Beautiful and Practical Hand Towels
The "Pattern of Happiness" series is an original design by Fuwa Market that brings to life the meaning of "wishing for happiness" found in traditional Japanese patterns, created together with a textile designer.
Ichimatsu, one of the patterns, features a motif with a correct geometric design that embodies the wishes for "prosperity of descendants" and "continuity of business."
We have designed these towels to dye the good motifs of traditional patterns into a modern lifestyle.
✔ Meticulous artisan techniques: Each piece is carefully dyed by hand at a Kyoto dyeing workshop.
✔ Modern traditional patterns: Enjoy choosing from 3 types of patterns × 2 color variations.
✔ Highly practical: Perfect for everyday use such as tablecloths, stools, and covers.
✔ Also for high-quality gifts: The "Pattern of Happiness" conveys special thoughts.
Adding a touch of Japanese beauty to your daily life
The size of the hand towel is approximately 90cm × 35cm. It is almost the same size as a face towel, but it is thin and compact, which is its merit.
The fabric becomes softer the more you use it, made of 100% pure cotton with a gentle texture.
Whether wrapping, decorating, or folding, it adds a gently soothing Japanese beauty to your daily moments.
[As a towel or handkerchief]
Wipe your hands or face, or use it as a dishcloth or napkin.
[As a headband or hair tie]
Wear it on your head to protect from sunburn or sweat, or as a stylish accessory.
[For wrapping]
Wrap your lunch and enjoy your lunchtime. Also great for carrying a pet bottle.
[As a handkerchief]
Wrap your dishes or passport for a splash of color. Perfect for book covers or tissue box covers.
[As packaging]
Wrap sweets, bottles, or small gifts eco-friendly and beautifully.
[As interior decor]
Place it in a frame or on a wall as an accent in your room. Also good for hiding clutter or dividing spaces.
[As a bag handle cover]
Wrap it around the handle for comfort and to protect your hands. Also works as a cover to hide the bag's eyes.
[As a tablecloth]
Spread it on the table to brighten up your dining experience. Also great as a runner or coaster.
[For travel]
Lightweight and compact, making it easy to carry and quick to dry—ideal for travel.
[As a half-towel]
Use it as a half-towel when putting on clothing, and as a proper accent for the collar.
[As a celebratory gift bag]
The good traditional pattern of Ichimatsu is designed to be used continuously after gifting, making it perfect as a celebratory gift bag.
Its versatility is a charming feature. As a favorite piece, it quietly supports your everyday life.
The charm of hand-dyeing artisan techniques
This hand towel is an original fabric by Fuwa Market, carefully handcrafted by artisans at a Kyoto dyeing workshop, making it a special masterpiece.
The charm lies in the deep color and unique harmony created by traditional techniques.
Looking closely at the fabric, you can feel the weight of the delicate colors that only hand-dyeing can express.
The subtle gradations and nuances bring out a unique beauty that only handcrafted work can achieve.
By carefully dyeing each piece, a depth and warmth that cannot be expressed by simple printing is born.
The meticulous craftsmanship highlights the beauty of Japanese tradition. Each time you use it, you can feel the meaning of traditional patterns and artisan techniques.
We invite you to experience the charm of this harmony and warmth born from artisan handwork.
Wishes and prayers woven into the Ichimatsu pattern
Elegant Ichimatsu, the beauty of tradition
The alternating squares of color form a precise pattern that, when tightly woven, seems to move gently.
Ichimatsu looks as if fate itself has woven it.
Singer and dancer Ichimatsu Yuzuno appears softly dressed in white and crimson clothing, and especially women eagerly wore it.
Previously called Ishigaki pattern, the Ichimatsu pattern has become so popular that it was renamed Ichimatsu pattern.
Even today, it appears as the green and black feather pattern design of the main character Kō in the manga "Demon Slayer," beloved by many regardless of era.
Colors include the green series, which is the color of young leaves and pine,
and the warm red series of two colors. While the colors are subdued, they have personality and add a lively Japanese brilliance to your daily life.
※ Because the fabric is cut from large rolls, there are individual differences in the placement of the pattern. Please understand this in advance.
Lineup of the "Pattern of Happiness" series
The "Pattern of Happiness" series by Fuwa Market offers designs that modernize 6 types of traditional patterns.
・Gingko pattern (ginkgo leaves bringing good fortune)
・Ichimatsu pattern (elegant Ichimatsu, traditional beauty)
・Plum blossom pattern (plum blossoms for health and disaster prevention)
・Blue ocean wave pattern (the infinite waves symbolizing abundance)
・Nanten pattern (Nanten for warding off evil)
・Pine pattern (pine as a symbol of prosperity)
Please choose your favorite pattern and brighten your daily life with vivid colors.
"Craftsman Skill × Traditional Patterns" premium products are also perfect as gifts
The "Pattern of Happiness" series is a special design that incorporates the wishes held by Japanese traditional patterns. It is a high-quality craftsmanship that is loved as a present for important people and allows you to feel the spirit of harmony.
・ Birthday presents for friends and family, Christmas gifts
・ Gifts for Mother's Day with feelings of gratitude
・ Returns for housewarming
・ Souvenirs for people overseas
・ Gifts and small presents as lucky charms to call good fortune
Why not choose your favorite design and bring the colors of harmony into your daily life?
【Product Details】
・ Size (approx.): Length 90cm (35.43in) × Width 35cm (13.77in)
・ Material: 100% cotton
・ Production: Japan (Kyoto)
Importance of connection with the local community and society
All original products of Fuwa Market are carefully crafted by Japanese craftsmen based in Kyoto.
Furthermore, some light work such as packaging preparation and tagging is carried out in cooperation with the affiliated employment support organization "tomoni".
This partnership was born from the experience of the representative of Fuwa Market and the Nishida family.
By participating in the production site, we ask for work within a scope that can connect users to confidence and joy, and we return the corresponding compensation (wages).
Fuwa Market values
"The skills of craftsmen combined with the hands of related people to shape products"
and cherishes such cooperation.
